For real estate agents
The sale closes. The relationship shouldn't.
Build stronger relationships. Generate more referrals and repeat business. Stay Top of Mind for years after the closing.
Top of Mind helps real estate agents turn every closing into a lasting client relationship. It gives you a simple way to stay meaningfully connected throughout the homeownership journey — while giving your clients a trusted place for everything related to their purchase and their home.
Free for your first 3 properties · no card required.
Founding agents lock $39/mo for life.
🌐 Fully bilingual — works in English & Español, your client's choice.
Set it once · runs for years
Automatic reminders — signed by you.
Every closing anniversary, insurance renewal, property-tax deadline, and warranty expiry becomes a timely, personal note to your client — sent automatically, as a message from you. Set it up once; it keeps you top of mind for years without lifting a finger.
Your AI command center
It tells you who to call today — and why.
Top of Mind watches your whole book and surfaces the clients worth a call right now — the ones raising their hand, the ones going quiet, and the ones showing real home-decision activity.
Zoom in on the signals that matter →
They raise their hand
A past client signaling real intent — your highest-value call.
Someone's going quiet
Dormant & cooling clients, flagged before they drift to another agent.
A transaction signal fires
Real home-decision activity — a renewal or re-engagement worth a value talk.
The referral gap
Your clients love you. A year later, they can't find you.
The goodwill is already yours — the follow-through isn't. Referrals and repeat business leak away for one simple reason: after closing, you fall off the radar.
National Association of REALTORS®, 2025 Profile of Home Buyers and Sellers. A wide gap between satisfaction and return. Top of Mind exists to close it.
What the agent gets
Guide the deal. Keep the relationship.
Guide the deal — then keep the relationship going.
Every key date, task and advisory in one shared timeline the client can follow. It carries them from contract to closing, then keeps working long after with post-close milestones and check-ins.
- ✓Deadlines & anchors — acceptance and closing drive every relative date automatically.
- ✓Built-in guidance — Wire Fraud Advisory, "What is homeowners insurance?", "How should I hold title?" — right where they need it.
- ✓Copy summary for email — one tap to send the whole picture to your client.
Answers from your book — and a filing clerk that never sleeps.
Stay in the conversation without the busywork. Ask plain-English questions across every client and document, and let the assistant file anything that comes in.
- ✓Ask AI — "warranties, key dates, anything in your docs," answered in seconds.
- ✓Filing Assistant — drop a caption and it files the doc to the right folder itself.
- ✓Real messaging with your clients, tied to the property it's about.
The right nudge — sent for you, on time.
Set them once and Top of Mind reaches out for you: the home-purchase anniversary, an insurance renewal, the property-tax due date, a rate drop worth a call. Warm, personal, right on their calendar — with zero minutes of your time.
- ✓Life-of-home reminders — anniversary, insurance, tax, warranty, and seasonal upkeep.
- ✓Sent in your voice — personal notes to your client, not spammy blasts.
- ✓You stay top of mind — every touch is a reason they think of you first.
And the engine underneath
Stay in touch with hundreds of clients — automatically.
Broadcasts & automations
Send a market update to every client at once, or schedule a "happy home-iversary" a year out. Warm touches that fire on their own.
Signals & intent
See who's most likely to transact next — like a rate-drop alert on a client with a high note rate — and reach out first.
Valuables inventory
Your homeowners keep a private record of what's in the home — genuinely useful, and one more reason they stay.
The reason it works
It keeps you top of mind because your client actually loves it.
Most "stay in touch" tools serve the agent and pester the client. Top of Mind flips it — the homeowner gets something worth opening, and you get to ride along.
- ✓Their whole home, organized — documents, key dates and details they never lose.
- ✓A home-value pulse and the reminders that matter (property tax due, insurance to shop).
- ✓A private valuables inventory, ready if they ever need to file a claim.
- ✓A direct line to you — no more "who was my agent again?"
- ✓Presence without pestering — they open it for their reasons; your name rides along.
- ✓A reason to reach out that adds value — a value bump, a doc, a reminder.
- ✓First call on the next deal — refi, renovation, move-up, or the friend they refer.
- ✓A referral engine that compounds with every client you add.
For agents · on the web
Run your whole book from one screen
Every property, every client, every upcoming touch — your command center in the browser. Analytics and intent signals surface who’s about to move; automations keep the relationships warm while you work.
Opens the live web app in a new tab · no install, works in any browser
Everything in the box
One app that keeps the relationship — and the referrals — coming.
From contract to closing, and for every year after, here's what you and your clients get.
Automated reminders, signed by you
Anniversary, insurance renewal, property tax, warranties, seasonal upkeep — warm notes sent in your voice, on time, with zero minutes of your time.
Transaction timeline
Every key date from contract to closing in one shared timeline — with built-in guidance and a one-tap summary you can email the client.
Ask AI across your book
Ask plain-English questions about warranties, key dates, or anything in your documents — and get answers in seconds.
Real client messaging
Message clients right inside the app, tied to the property it's about — with reactions and one-tap shared contacts.
Broadcasts & scheduling
Send a market update to every client at once, or schedule a "happy home-iversary" a year out. Warm touches that fire on their own.
Filing Assistant
Drop a document with a caption and it files itself to the right folder — no busywork, nothing lost.
Signals & intent
See who's most likely to transact next — a rate drop on a high note rate, a client going quiet — and reach out first.
The homeowner home hub
Their whole home organized: documents, key dates, and a home-value pulse they actually open — with your name alongside.
Private document vault
Homeowners keep purchase and home documents in one place — private by default, with in-app previews.
Valuables inventory
A private record of what's in the home, ready if they ever need to file an insurance claim — one more reason they stay.
Vendor offers & coupons
Send trusted-vendor offers and QR coupons that add real value for your clients — and keep you in the loop.
English & Español
The entire app is fully bilingual. Each client chooses their language — so you reach every one of them.
Pricing
Founder-locked pricing.
Start free with up to 3 properties. Lock the founder rate while it lasts — only the first 100 agents keep it.
- Unlimited properties
- Automated client messages & reminders
- Analytics, signals & intent scoring
- Ask AI across your book
- Broadcasts to one or all clients
- Valuables inventory for homeowners
- Everything in Pro, for every agent
- Multiple agents under one subscription
- Team admin & seat management
- Billed per seat, one invoice
Free forever for your first 3 properties · no card required.
The most valuable asset in real estate isn't the next lead. It's the relationship you already earned. Don't let it go cold. The trick was never a slicker newsletter. It's giving the homeowner something so useful they keep it open — and letting the agent's presence ride along, quietly, until the day it matters.
Don't let the next one get away
Your past clients are someone's next lead. Keep them yours.
Set up Top of Mind once, and let every closing keep working for you — for years.
Claim Founder Lock Pricing →